DIPLOMAS
Communication and Media
Marketing
CREATION DATE
2013
DISTRIBUTION
E-Shop
Egyptian duo Aya and Mounaz Abdelraouf have shown a fascination for fashion from an early age. After studying communications and media for Aya, and marketing at an American university for Mounaz, the two sisters decided to launch Okhtein, which means "sisters" in Arabic, in 2013 to draw international attention to the refinement inherent in Egyptian craftsmanship. Their bag collections, with their luxurious details and modern lines, are made locally to support the cultural value of Egyptian craftsmanship.
"We are convinced that OPENMYMED PRIZE provides the best mentoring and guidance to meet the growing needs of our brand. MMMM offers us the opportunity to capture the expertise and attention of key industry figures."
Prize won: DDFC Vogue Arabia 2016 Accessory