Designer Jina Luciani, a graduate of New York's Fashion Institute of Technology (FIT) and Esmod, had had her eye on launching an eco-friendly lingerie line since 2006. Seeking a style that was both feminine and very everyday, she launched Occidente, her lingerie/lounge/yogawear line made on the Côte d'Azur from organic featherweight jersey and cotton fur.
A promising start in France and abroad, confirming the choice of an ethical and aesthetic conscience.
The M Major competition: Dedicated to Marseille-based designers benefiting from a comprehensive brand development program.