DIPLOMAS
Bachelor of Science in Applied Sciences & Arts, graduated from the German University in Cairo, major in Product Design.
CREATION DATE
01.01.2014
DISTRIBUTION
Reform's Summer Popup Store (3monthly), Mounaya Gallery, La Maison Blanche Popup store
MOTIVATIONS
The main motivation for developing in the fashion industry is partly due to the opportunity it offers to use "Plastex" fabrics in a unique sector like fashion, which will help the brand to easily increase its environmental and social impact, spread awareness and make a difference.
MMM VALUES (CRAFT TECH CARE & GIVE BACK):
Innovation focuses on transforming plastic bags into a new raw material with environmental, social and economic benefits. We also want to collaborate with other Mediterranean designers.