NORAH LUTTWAY

DIPLOMAS
Luxury Management at ESSEC Business School

CREATION DATE
04.01.2016

DISTRIBUTION
Grand Playground (Marseille & Cagnes sur Mer), Galeries Clandestines (Miramas), Eden Roc Palace (Antibes)

"OpenMyMed Prize is the opportunity to share my experience with other designers, but above all with experts in the fashion world to optimize my growth. Fashion expertise is key to Noliju's positioning in the sportswear world, and I'd like to reinforce this perception.

OpenMyMed Prize will give me the opportunity to boost my brand at the right time, with personalized advice on marketing, communication and sales from an international perspective. Indeed, during my first trade show, I sensed a potential for Noliju and its French touch, on the international scene (Europe and USA). This experience will certainly help me to accelerate my international development.

All this community of experienced players gathered in one place is an excellent opportunity for Noliju to create a gateway to international growth."

With a degree in Luxury Management from ESSEC Paris and over 15 years' experience as a marketing director in the ready-to-wear sector, Norah Luttway is also an accomplished sportswoman.

Faced with the difficulty of finding a running outfit that would allow her to combine well-being and style, in spring 2016 she decided to launch NOLIJU, her on-trend running clothing brand, reinterpreting fashion codes and integrating them with the world of sport. No Li J U = No limits, just U.