SOPHIA KACIMI

ZOUBIDA is a brand of colorful, unisex textile creations celebrating the richness of Moroccan craftsmanship founded in 2021 by designer Sophia Kacimi. She holds a Master's degree in Management and Marketing from Néoma Business School. Sophia Kacimi worked for Chanel, Louis Vuitton, Alexander McQueen and Burberry as merchandising manager and product manager, before returning to Morocco to work with local artisans. Today, the brand works with a network of over 15 artisans between Fez and Rabat.

Selected for the Craft & Commitment grant, the winning ZOUBIDA brand is supported for two years in its project to develop a handcrafted collection.