SALIM AZZAM

Salim Azzam, a graduate of the University of Alberta in Canada, created his eponymous ready-to-wear brand in 2016 in Lebanon. Born near Mount Lebanon Mountain, he draws his inspiration from the region's female artisans and uses fashion as a tool to reimagine and revive the skills of artisan communities. In 2019, he won the Fashion Trust Arabia. In 2024 he signed a collaboration with Maison Cartier.

Shortlisted for the Fashion Enthusiasm Award, his approach is rooted in a desire to create ethical and sustainable employment opportunities. It currently employs 60 craftsmen in its workshop.