AMINE BENDRIOUICH

DIPLOMAS
Diploma in Fashion - ESMOD, Tunis

CREATION DATE
06.2015

DISTRIBUTION
Own store (Morocco)

Based in Casablanca, Amine Bendriouich founded his eponymous brand after graduating from ESMOD Tunis. Born in the mid-80s, he was inspired by the aesthetics of his generation. AMINE BENDRIOUICH - Couture and Bullshit, or AB-CB for short, offers a cheeky, nonchalant take on fashion and society. Her unisex, avant-garde collections have quickly become a benchmark for the younger Moroccan generation, while seducing fashionistas the world over. Working from his studio, Amine designs his collections like a storyteller.

"OPENMYMED PRIZE is a great opportunity to meet other creatives and professionals in the region. It will allow me to showcase my work to a respected institution (MMMM) and professionals of international stature, in addition to getting feedback on my work. The program offered to the winners fills a gap in my activity...".

Awards won: Createurope 2009 Audience's favorite designer award and jury special prize