SOPHIE BARON

"You can't imagine a city more in love with fashion than Marseille! Its regional influence extends as far as Toulon and even Corsica. Tourism, with the development of cruise liners, also brings in a new clientele, more and more numerous. That's great, because it stimulates our businesses. Marseille women are very fashionable. Women live outdoors, they like to dress with care, they're not afraid of color or shape. In all walks of life, men and women like to dress up and treat themselves to brand names. In Marseille, we dress up! My involvement with MMM gives me the pleasure of working to develop the local business sector. Through the courses I give on visual merchandising and marketing to students in the fashion bachelor's degree program at Aix-Marseille University (AMU), I strive to turn a love of fashion into professional success."