SARAH HERMEZ, TRACY MOUSSI & GEORGE ROUHANA

DIPLOMAS
Bachelor at Parsons School of Design (NYC)
Master's degree at Instituto Marangoni

CREATION DATE
19.01.2015

DISTRIBUTION
Multi-brand in Beirut, Bahrain and Geneva, ABC (Lebanon)

"Sarah Melki (2016) was the first to tell us about OpenMyMed Prize and the superb experience she had. She strongly encouraged us to apply. In addition, we strongly believe that this Fashion Prize will help us gain greater visibility internationally, both in retail and wholesale. OpenMyMed Prize will give us more visibility, which will help us introduce Second.St shirts in concept stores around the world such as Dover Street Market (London / NYC), Opening Ceremony (NYC), The Broken Arm (Paris) , Totokaelo (Seattle / NYC), Tres Bien (Sweden), Grandpa (Sweden), Storm (Copenhagen), Nomad (Toronto) etc ... This prize will enable us to meet international designers and experts, and exchange with them on new ideas both on a business and creative level."

Second St. was conceived on Second Street: Alphabet City in New York, where Sarah Hermez and Tracy Moussi lived while studying at New York's Parsons School. Disillusioned with the behavior of fashion consumers, the two designers set out on an alternative path through which the production of dynamic, urban clothing could help develop the talent of budding designers. Sarah and Tracy devised a plan to support free creative training through a partnership with Beirut's Creative Space, a non-profit school dedicated to fashion design. Subsequently, the partnership with George Rouhana will give birth to Second St., a socially responsible brand.