GRAND PRIX MMM DES MÉTIERS D’ART AVEC LE SOUTIEN DE LE 19M, GRAND MÉCÈNE DU FONDS DE DOTATION MAISON MODE MÉDITERRANÉE
Abdel El Tayeb - EL TAYEB NATION - French-Sudanese
El Tayeb Nation is an Afro-diasporic luxury lifestyle maison blending Sudanese ancestral craftsmanship with French military tailoring to express multicultural identity.
Founded in 2020, the maison embodies a fictional nation, a poetic territory where identity, ritual, and power are materialized through garments, objects, and symbols. By merging ancestral know-how with innovative silhouettes, El Tayeb Nation bridges Africa, the Middle-East, and Europe, redefining cultural luxury through imagination, hybridity, and craft excellence.
Micaela Clubourg - STUDIO CUMBRE - French
« Studio Cumbre is a Ready-to-Wear brand that celebrates contemporary design through craftsmanship and material intelligence. We create enduring garments where simplicity, structure, and resource efficiency coexist.
Based in Barcelona and collaborating with artisans across Latin America, the studio merges traditional know-how with modern design sensibilities—honoring heritage while expanding its future. »
Eric Ritter - EMERGENCY ROOM BEIRUT - French Lebanese
« I founded Emergency Room in Beirut in 2018 out of a deep conviction that clothing can act as a living archive of the Mediterranean experience.
My philosophy is rooted in upcycling, social engagement, and the transmission of endangered know-how. Every garment is produced locally in Lebanon »
Padia Anil - YOSHITA 1967 - Kenyan
« Yoshita 1967 is rooted in craftsmanship, community, and cultural memory. Founded between Nairobi and Paris, the brand explores the intersection of heritage and contemporary design through handwork and material innovation. Each garment is entirely handmade by women artisans in Nairobi, combining intricate crochet, surface embellishment, and textile manipulation to create pieces defined by time and precision. »
Paula Canovas del Vas - Spanish
« Paula Canovas del Vas is a research-led brand exploring the intersection between material innovation, Mediterranean craft, and contemporary culture. Our philosophy revolves around experimentation and community, reinterpreting traditional know-how through a forward-thinking, sustainable lens.
We work with local artisans in Murcia and Alicante, developing knitwear, hand-embroidery on denim, and upcycled details such as pom-poms made from leftover yarns. Each collection becomes a living laboratory where craft meets playfulness, blending tactile experimentation with responsible production. »
Zeid Hijazi - Palestinian
« Zeid Hijazi is a London-based luxury ready-to-wear brand offering a deeper lens on Palestinian folklore, rebellion and Arab futurism.
The brand seeks to challenge conventional norms by posing thought-provoking storytelling about the mysteries of a futuristic yet dystopian Middle East, while incorporating Middle Eastern craftsmanship with couture elements. The outcome manifests contemporary garments that straddle the realms of ancient folklore and Arab futurism. »
PRIX MMM TEXTILE, SAVOIR-FAIRE ET ARTISANAT AVEC LE SOUTIEN DE SANDRO :
Constança Entrudo - Portuguese
« The brand was founded upon the vision of merging the textile industry with art and fashion design, creating a space in which craftsmanship, research, and collaboration coexist. Based in Lisbon, the studio operates as a small-scale factory, bringing together young designers and artisans with experienced practitioners and technicians who collaborate from the earliest stages of research to the final garment. »
Iman Coccellato - COCCELLATO - French
« Coccellato is a dialogue between the hand and the body, a sculptural language that celebrates time, craftsmanship, and memory.The brand’s philosophy rejects mass production in favor of intimacy and authenticity: the garments are crafted by artisans from around the world who have passed down their skills from generation to generation. »
Joana Duarte - BÉHEN - Portuguese
« BÉHEN collaborates with artisans across Portugal to translate traditional handwork into contemporary clothing. The brand’s research focuses on preserving local craft knowledge while re-imagining how it can live today through intentional design.
Since our foundation, we have worked directly with artisans across Madeira, the Azores (Terceira, São Miguel and São Jorge), Glória do Ribatejo, Nisa, Viana do Castelo and Arraiolos, engaging with techniques from hand-embroidery and domestic needlework to weaving and tinwork. We collaborate closely to experiment with new applications, materials and scales, exploring the contemporary potential of these traditions without losing their essence. »
Marco Rambaldi - Italian
« The brand was born in 2017 in Bologna, my hometown but also the place where in Italy we started discussing issues such as gender, lgbtq+ rights, upcycling and inclusion overall.
We are connected to the community we hang out with that inspires and stimulates us on a daily basis, season after season we try to represent it and give it a voice, we speak to and about a real world that already exists and perhaps didn’t feel represented before. »
PRIX MMM INNOVATION ET PATRIMOINE AVEC LE SOUTIEN DE TAJIMA EUROPE ET LA FONDATION ALAÏA :
Chib Abdel Djalel - Algerian
« My practice originates from my childhood in Algeria, surrounded by women who embroidered in silence.
Today, my atelier develops a sculptural textile language built entirely in beads, where tradition and innovation meet.
My research explores biomimetic structures, exoskeleton-like shapes, and the re-reading of Algerian ceremonial garments (karakou, chedda, blouza).
I work between two shores—France and Algeria—using beadwork as a tool of memory, cultural continuity and transmission. »
Etienne Diop - TAREET - French
« My brand « »Tareet » » blends Afro-European heritage into his designs, weaving the richness of both cultures. The brand speaks to the essence of storytelling through fabric, as Tareet reinterprets sportswear and tailoring with a distinct mix of Senegalese craftsmanship and French influences.
Tareet mean « » the sound made when you tear a fabric » » come naturally to me as i start my journey in fashion by cutting old clothes for learn how all these clothes was made.
And like i work mainly with old rolls of fabric or with deastock clothes not use, the signification of the word Tareet is mainly present in my work. »
Rym Beydoun - SUPER YAYA - Lebanese - Ivorian
« Super Yaya is a womenswear label that explores West African culture and couture. With textiles at the center of its design practice, the label focuses on transforming and ennobling cottons that are part of the local popular culture, and offers flexibility and alternative ways for the textiles to be worn and seen.
Super Yaya’s philosophy and research are deeply rooted in cultural hybridity, textile innovation, and social-cultural engagement through dress.
The brand serves not only as a fashion label but also as a research platform exploring the intersections between craft, identity, and global aesthetics. »
Ayham Masleh - Palestinian
« Rooted in memory and material storytelling, Ayham Hassan’s work explores the intersections of identity, heritage, and transformation. The brand explores how garments can serve as vessels of collective memory, carrying stories of displacement, resilience, and belonging.
Firmly believing in the transformative power of design, the practice seeks to disrupt conventional narratives and provoke reflection on the social and political realities shaping Palestinian and Arab identities. By blending traditional craftsmanship with experimental and sustainable methods, the work bridges the past and the future, transforming inherited techniques into contemporary expressions. »
PRIX RECHERCHE EN MODE AVEC LE SOUTIEN DU FONDS YOHAN SERFATY
Hajar Agrad - Moroccan
Ajar’s research lies at the intersection of craftsmanship, fashion, and policy across Morocco, North Africa, and the wider SWANA region.
Maria Ida De Ioanni - Italian
Launched in October 2024, Maria Ida’s current research explores how social media networks contribute to the processes of heritage preservation in the cultures and fashion expertise of the Maghreb and Mashreq regions.
Filippo Maria Disperati - Italian
Filippo’s research practices explore the digital dimension of art direction for fashion in Italy and in the Mediterranean basin, with a focus on how the identity values of Made in Italy and Made in France intersect with the principles of the twin transition — digital and green.
PRIX MMM ACCESSOIRES ET BIJOUX D’EXCEPTION AVEC LE SOUTIEN DE GAS BIJOUX
Assaad Awad - Spanish Lebanese
« I´m in a constant research and development process, creating objects that live between craft and technology.
My work is about merging the ancestral with the futuristic, reinterpreting Arab craftsmanship through digital fabrication and 3D printing. I see each piece as a bridge between worlds: the handmade and the algorithmic, the emotional and the engineered.
For me, luxury is not about excess, but about meaning, about creating objects that carry both cultural memory and forward-thinking innovation. I design to question how we define beauty, heritage, and identity in a digital age. »
Fatma Mostafa - Egyptian
« The brand embodies a dialogue between art, memory, and materiality. Each piece is born from a painter’s vision, transforming emotion and observation into wearable art. In a world driven by mass production, my work celebrates time, each creation takes its own rhythm to come to life, reflecting patience, intention, and the beauty of handmade craftsmanship. »
Kays Masood - Syrian
« KAYS MASOOD is a contemporary jewelry brand, rooted in poetic subversion where design, fashion, and craft intersect. The brand explores how adornment can embody identity, memory, and transformation — creating objects that blur the line between the familiar and the extraordinary. »
Leila Roukni - TALEL - French / Moroccan
TALEL cultivates novelty through bold shapes, volumes, and structures. It exists in that liminal space between culture and future, where Arabic heritage meets an avant-garde vision of the world. TALEL reimagines Moroccan savoir-faire through a sculptural, disruptive lens, hacking codes, distorting proportions, transforming the familiar into the unexpected.
Lucas Bauer JEWELLERY - French
« I create jewellery as a medium to express universal values that transcend boundaries and foster a sense of collective belonging.
Rooted in the primal origins of nature and living beings, my designs take inspiration from the organic shapes of the microscopic world, paying homage to the species that existed before us and will continue long after we are gone.
Inspired by the raw nature of Marseille, its intertwining roots, creeping succulents, and the magical wonders of the Mediterranean Sea. I explore movement so that each piece seems alive, in constant motion. Crafted by hand from recycled precious materials, my jewellery fuses with the human body, transforming metallic forms into “living” creatures that embellish everyday life and bring a gentle touch to our impulse-saturated existence.